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THE CLOUD And Why It’s A Big Deal

My Mum, who happens to be an SME owner in a very conservative industry asked me ‘What’s this cloud thing?’ when we were building her new WordPress site and our team had explained that we would place all of her content in ‘the cloud’.  The image of my mother thinking that her data is physically going into some sort of cumulus puts a smile on my face.

If you are an SME owner and you’ve experienced any of the followingyou might want to consider learning about ‘the cloud’:

  1. Did your laptop die on you or have you lost your external hard drive? … I’m sure you wondered after the event if there was a better way to backup and store your data, photos and files.
  1. Did you have an employee leave and you basically lost all of your data because it was on their personal account/laptop?
  1. Did you pay a fortune for servers, only to find out there were irrecoverable issues with them?

With respect to the first question, the cloud is the most reliable way to backup and store your data, photos and files.  The cloud will also allow you to access the stored data and programs over the Internet without relying on your laptop or local network to do so.  Remember when they used to draw flowcharts of how computers connected to the Internet?  Well in that case… the Internet was depicted as ‘the cloud.’  

Like my Mum, a lot of small and medium-sized business owners do not fully understand the cloud and its capabilities.

I am going to provide you with 5 reasons why SMEs should be paying attention to cloud computing and how it can improve their business.

  1. Updates are way easier now and you don’t need a super expensive IT guy named Derek     to do most of it
  2. Lower operating costs on IT investment and staffing costs
  3. 3. Scalability
  4. Unparalleled mobility – ability to do business from any device and at any time
  5. Security and network leverage – Although storing massive amounts of sensitive data offsite may sound like a security risk, the cloud is one of the most secure forms of data storage available.  Think Google systems vs. your average IT provider.

Picture Google Drive, Xero, Dropbox, etc. and you really get a sense of how many industries have shifted to the cloud. Marketing Bee introduced cloud-based management for our customers 2 years ago and it has been amazing to see them manage the entirety of their marketing remotely and when I mean remotely – I mean in Denmark – you get the picture.

When it comes to data storage on an enterprise level, the cloud really does play a giant role and that role can only increase for the better.  

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