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October 2017

Archive

Everyone needs to pay MORE attention to mobile

Hand-written mail has evolved to e-mail.  In-store commerce has almost completely transformed to e-commerce.  Computers have shrunk down to a pocket size device held by the majority of the human population.  The world is becoming mobilised right in front of our eyes, and it is important for SMEs ...

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Quantity or Quality: Why not both?

I often get asked the question of quantity vs. quality when it comes to content or social media, and my reply is always ‘why not both?’ The idea to post 3 or 4 times a day and to find the mechanics to deliver something valuable often gets in the way of business well done. You can only stay on...

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Community management – what is it and why SMEs should be paying attention

For most of our clients, the idea of paying a team to manage their Facebook page was ludicrous and it has taken many rounds of convincing for our team to now manage pages with thousands of fans who weren’t being taken care of. The investment of an experienced community manager, rather than a recep...

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The Poo Emoji Era | Established companies need to become “younger”

A realisation about the current state of the marketplace is that everyone is adopting younger behaviours than their normal age and making decisions from content they consume on their phones. I often hear business owners say things along the lines of: “We will work on smartphones later.” ...

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