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marketing

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Is the marketing industry failing small business owners?

The short answer is yes… for the most part. While some SMEs do in fact work with honest marketing providers, the majority of small business owners experience unfair and unethical behaviour from a significant portion of the marketing industry.  I know what you are thinking - this is you trying to ...

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Hey marketers! Want to ruin a small business? Be one of these people.

After numerous meetings with our clients—many of which have been operating for 20+ years—they have told us how they lost out with marketing providers. Apart from the hours wasted and lack of ROI, SMEs experience an absence of transparency, work delivered late (or not at all), inability to access...

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Everyone needs to pay MORE attention to mobile

Hand-written mail has evolved to e-mail.  In-store commerce has almost completely transformed to e-commerce.  Computers have shrunk down to a pocket size device held by the majority of the human population.  The world is becoming mobilised right in front of our eyes, and it is important for SMEs ...

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Quantity or Quality: Why not both?

I often get asked the question of quantity vs. quality when it comes to content or social media, and my reply is always ‘why not both?’ The idea to post 3 or 4 times a day and to find the mechanics to deliver something valuable often gets in the way of business well done. You can only stay on...

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Community management – what is it and why SMEs should be paying attention

For most of our clients, the idea of paying a team to manage their Facebook page was ludicrous and it has taken many rounds of convincing for our team to now manage pages with thousands of fans who weren’t being taken care of. The investment of an experienced community manager, rather than a recep...

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The Poo Emoji Era | Established companies need to become “younger”

A realisation about the current state of the marketplace is that everyone is adopting younger behaviours than their normal age and making decisions from content they consume on their phones. I often hear business owners say things along the lines of: “We will work on smartphones later.” ...

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The changing landscape of SME marketing and why it matters

Through working with both domestic and international SMEs, I have realised that for the majority of my clients (most of which have 20+ employees and are leaders in their fields) that have built an incredible business need assistance when it comes to today’s marketing. The speed at which we com...

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SMEs ‘falling out of love with social media’ – should I close shop?

Sensis reported that their survey of 1,100 Australian companies—900 of which are small businesses—indicated that these companies were “falling out of love with social media” because they feel that the return on investment is too uncertain and time-consuming. I believe that many of these s...

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Do Yourself And Your Company A Favour: Fire Any Unreliable Marketing Providers

One of the most frustrating things an SME can experience is working with an unreliable marketing provider. The whole process feels like throwing tennis balls into a black hole. Working with someone who you always need to nag and chase around can take its mental toll—not to mention the precious tim...

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