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SME

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Is the marketing industry failing small business owners?

The short answer is yes… for the most part. While some SMEs do in fact work with honest marketing providers, the majority of small business owners experience unfair and unethical behaviour from a significant portion of the marketing industry.  I know what you are thinking - this is you trying to ...

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Hey marketers! Want to ruin a small business? Be one of these people.

After numerous meetings with our clients—many of which have been operating for 20+ years—they have told us how they lost out with marketing providers. Apart from the hours wasted and lack of ROI, SMEs experience an absence of transparency, work delivered late (or not at all), inability to access...

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Community management – what is it and why SMEs should be paying attention

For most of our clients, the idea of paying a team to manage their Facebook page was ludicrous and it has taken many rounds of convincing for our team to now manage pages with thousands of fans who weren’t being taken care of. The investment of an experienced community manager, rather than a recep...

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SMEs ‘falling out of love with social media’ – should I close shop?

Sensis reported that their survey of 1,100 Australian companies—900 of which are small businesses—indicated that these companies were “falling out of love with social media” because they feel that the return on investment is too uncertain and time-consuming. I believe that many of these s...

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